Offline Viral Marketing in Indian Market

Viral Marketing is best defined as

Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Recently this strategy has been adopted by a varied number of corporate brands in their TV and Print Ads.

Rather than promoting the Brand upfront, these firms have taken this concept offline and have started to promote various social causes - charities, providing education, promoting small scale businesses, financial assistance for various causes. Whether the people use these products or not, these social causes have been noticed by all concerned, i.e. consumers in this case and have helped in promoting these brands.

This is fast picking up across various market segments but for now it is limited to only those products used by all people on a daily basis (washing powder, face creams, soaps etc.)

Only time will say how the other sectors react to these fast becoming brand awareness campaigns. As long as something beneficial is happening, no one is complaining