Luxe – A New Dimension to Entertainment in Chennai

Luxe by SPI Cinemas is a cinema destination that breaks all conventions to deliver a bold, contemporary and chic cinema experience. Stylish, individualistic, creative and unapologetically fashionable, Luxe is where you want to be!

Luxe is home to 11 state-of-the-art screens equipped with the brilliance of RDX-4K to keep your eyes at ease and the latest in sound technology. This is supported by the incredibly comfortable seats which you won’t feel like getting out of. Amongst a host of features are a mezzanine restaurant that will leave your mouth watering and a view of the grand lobby with a larger than life video pillar, a cafe, a gaming zone where you can spend hours together and an elegant & relaxing spa to pamper you.

Carefully designed to give you a visually stimulating experience that is nothing short of spectacular, Luxe is the perfect harmony of creativity, style and comfort combined with the ultimate in cinema technology, guaranteed to escalate your movie-viewing experience to a place you never thought existed! This is the unique beauty of Luxe.

As Luxe opens its door to guests, they will be greeted by a breath taking space – truly fashionable, ritzy and extravagant. The mix of Italian Marble, Velvet Padded Walls, Crystal Chandeliers and Etched Glass assure a visually stunning experience. It is enriched with rich drapery that frames different elements within the spread.

Triple height ceilings sported with a mezzanine restaurant overlooking the grand lobby is unique to Luxe. The central lobby is home to a larger than life video pillar, consisting of 72 LCDs lodged together on four sides of a column, bringing content to life. This is the first of its kind in India.

The lobby gets its final touch of class & style with a Grand Piano housed on an elevated stage in the right hand corner, hooked to an automated iPod, adding to the ambience by playing music composed by the all-time greats!

To spoil our women customers, we have gone an extra mile. Seven exclusive washrooms, constantly serviced by a concierge engages, you to experience top of the line products from across the world.

Luxe is home to 11 state-of-the-art screens, a total of 2,688 seats. Each screen has been specially designed with stylishly comfortable seats, decor and lighting. Each screen though has its own unique design, theme and identity with a mix of different imported fabrics.

The combination of designer vinyl seats, and the mélange of colour make for a sensational ambience.

The screens are equipped with top of the line entertainment technology; including RDX-4K and RDX-3D technology, 2.4 gain Silver Screens and digital audio that delivers a stunning cinematic experience.

RDX-4K and RDX 3D
As with all our cinemas, Luxe also provides Real Digital Experience in 4K (RDX-4K). Watching movies in digital format means enhanced clarity, color, contrast and brightness by incorporating all DCI – screen management system standards. The movie looks and sounds exactly the way the filmmaker intended it every time it is projected.

All the screens come replete with Barco digital projectors with 4K resolution, the latest in digital technology. Hence the projection brings stunning images in enhanced 4K resolution (4,096 x 2,160), combined with ultimate brightness capable of delivering 33,000 lumens and vibrant colour-accuracy time after time.

All the cinemas are equipped with 3D and IMB (Integrated Media Block). IMB is a new technology, which comprises all the DCI specifications on improved security to prevent piracy and image processing.

The screens are equipped with 4 way QSC speakers with the world’s leading QSC DCP 300 processor to give high precision in all frequency ranges with parametric equalisation. These high quality equipment are tuned with standards of SMPTE to give maximum voice clarity, ultimately leaving you with an unparalleled audio experience.

Dolby Atmos
Dolby Atmos, the latest in cinema sound is currently installed in one screen. The other screens are equipped for Dolby Atmos installation and will be updated shortly.

Design Details
The overall interior design of Luxe was conceptualised by designer Giovanni Castor of Los Angeles design firm Castor Design. In the United States, Giovanni worked for many years with well-known design firms such as Remedios Siembieda formally known as Chhada Siembieda. He was also involved with various projects which include the prestigious Four Seasons, New York (1993) where he worked in collaboration with the noted Architect IM Pei.

Other projects include the Hacienda de San Antonio in Mexico, Guam Hilton; Hotel Rafael in Munich, Germany; Kobe Bay Sheraton, Japan; Hotel Bora Bora, French Polynesia for Adrian Zecha’s Arman Resorts.

He was also responsible for the interior design and project management of the L’Ermitage Beverly Hills, California with three Architecture, Inc; the Park Hyatt Taichung with Pei Cobb Freed, Grand Hyatt Mumbai with Lohan Associates and the Rangali Island Resort in Maldives.

SPI Cinemas has worked closely with Castor on a number of its projects, and his ability to conceptualise and design is nonpareil. He has a particular strength in these period designs—in particular, those that feature elaborate classical themes. Standing proof of his immense global exposure is Escape Cinemas.

Lighting is a huge part of Luxe’s theme. Los Angeles based lighting designer Babu Shankar of Integrated Lighting Design worked on the intricate lighting design. Shankar and ILD were primarily responsible for all of the decorative and thematic lighting within the project.

Service Concepts
The key services offered over and above the standard cinema services are:


  • Automated Ticketing kiosks – An entire wall at the grand lobby is dedicated to providing not only access to ticket purchase and retrieval, but also to screens that provide information about films, sessions and even about what Luxe has to offer.
  • Retail Store – There is space located for a retail store in the main lobby. This concept store will be launched shortly.
  • Spa – The spa at Luxe, Bliss, will be operated by the experts at Oryza, encouraging customers to indulge themselves in reflexology or other wonderful treatments in a relaxing atmosphere.
  • Restaurant – Cafe de Luxe – Cafe de Luxe, is a beautiful space situated on the mezzanine of the grand lobby which features both dining and casual lounge seating. The space is designed, on one hand as a lounge to catch up with your friends and on the other hand to have a delicious full-service meal.
    The menu has a variation of Indian, Italian and Chinese cuisine that can be accompanied with a whole range of our signature mocktails.
  • 18 Below – SPI’s 18 Below will provide ice cream lovers a completely new experience with a range of out-of-the-world home made flavours, lip smacking toppings, and a Cold Stone. The products, right from the ice creams themselves to the toppings, are pure vegetarian. And here’s the best part: customers can create their own mix of flavours and toppings! Or if it strikes their fancy, they can even choose from a pre-defined list of mixes. All delicious, of course.
  • Gaming Café – Luxe also features a casual café where guests can get great food and drink while enjoying time spent with their close ones. This space is located at the end of the Cinema lobby and is laid back – perfect for a lazy Sunday evening.
  • Gaming – Adjacent to the café is a gaming space, set up for gamers of all ages to enjoy some time playing on the new-age gaming consoles while they wait to see their movie, or while parents enjoy a cup of tea or coffee.

2nd Floor, Phoenix Market City
Velachery Main Road
Chennai 600 042

Click to see full size pictures

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35 ways to make lasting friends

Here is a list of 35 ways of creating and cultivating lasting friendships.

1.Know yourself. In order to make friends, we need to know who we are. You may want to check out this article and work out what is special about you. If you are not clear on what your life purpose is, these questions will help you.

2. Check whether you really want to have friends. If you’re secretly afraid of people, or don’t trust other, you will find it difficult to make friends.

3. Spend time around people. You can’t find friends in the cupboard.

4. Be kind. Look at what you can do for other to make their life easier.

5. Be steady and dependable. Be a friend one can count on.

6. Be genuine. Don’t try and be someone you’re not. Friendship is built on honesty.

7. Join groups and pursue activities that you enjoy. You are more likely to find friends who have common interests.

8. When travelling, talk to everyone you meet. This advice was given to me by my son Sebastian and I’ve made wonderful friendships following it.

9. Become a volunteer. You’ll find people who have a similar set of values which is a great basis for a friendship.

10. Talk to people. You’ll spend a lot of time in groups without making friends if you don’t talk with people.

11. Make eye contact and smile when you communicate people.

12. Be positive. If you only talk negatively about yourself, others, or life in general, people will not enjoy your company.

13. Remember names. If you find that difficult, ask the person again until you’ve really got it.

14. Initiate a get-together. If you meet someone you like, ask them out for a coffee or arrange another meeting. An easy way to do that is to say something like: A good way to extend yourself is to say: "Well, I’ve got to go, but if you ever want to talk over lunch or coffee or anything like that, let me give you my number/e-mail address."

15. Find common interests. Ask how he or she pursues their interest. Are they a member of a club or society? Express an interest in joining.

16. Tell your friend that you enjoy their company. Many friendships are lost because neither person finds the courage to express their interest.

17. Beware of sexual flings with friend. Many friendships don’t survive it.

18. Be glad for your friends successes. Be the only person they can tell how well they’re doing.

19. Don’t compromise your values. Keep you standards of morality and behaviour and don’t change them just to fit in with friend or a group.

20. Don’t gossip. If a new friend hears you revealing personal stories of others, he or she will be wary of your discretion.

21. Ask the other person open-ended questions about their life. Open-ended questions are ones that can’t be answered by saying ‘yes’, or ‘no’.

22. Share more deeply with a friend. Let them know what your life feels like. This is key difference between a friend and an acquaintance.

23. Keep the sharing equal. Don’t hog the time with your problems.

24. Have even roles in the relationship. If you notice that you are always the listener and she the star.

25. Switch roles regularly in your friendships. If there is one who always calls the shots, the friendship won’t last.

26. Listen to your friend. Listening is the number one glue of friendships.

27. Keep confidences. Nothing kills a budding friendship faster than spilled secrets.

28. Allow your friend to help you. Give and take has to be balanced in a friendship.

29. Share the bad times. Help your friend when things go bad. Allow your friends to help you when times are difficult.

30. Keep contact. Check in regularly with your friend. A short text message, email or phone call keeps a friendship alive.

31. Don’t crowd your friend. Make sure you don’t overwhelm — or even stalk — him or her.

32. Share bonding activities. Have some adventures together and play together. To foster long-lasting friendships, create common memories.

33. Keep talking through difficult times. Don’t let disagreements fester.

34. If there is a rift, apologize for the hurt you caused. It’s more important to keep your friendship going than to be ‘right’.

35. If a friendship is damaging your life or your family relationships, you may need to let it go. This can be a difficult decision. Weigh up how important this friendship is for you against the disturbance it brings into your life.

Source/Courtesy: posted by Mary Jaksch on ibnlive

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Happy Sweetest Day

I just found out tomorrow, October 18th is “Sweetest Day”. Whether it is celebrated worldwide or not, who cares. Another reason to have fun and enjoy.

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Alan Johnston: My kidnap ordeal

As he neared the end of a posting in Gaza, the BBC’s Alan Johnston was seized at gunpoint by militants. Here he tells the full story of his 114 days as a hostage.

Read the complete Alan Johnston kidnap ordeal at BBC News

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60 Years of Asian Heroes

In its Anniversay Issue, Time Magazine has Featured many Asian Heroes over the last 60 Years.

some of the notable names include Mahatma Gandhi, Nehru, Dalai Lama, Bruce Lee, Jinnah, Sachin Tendulkar, Mother Teresa and many more.

See the complete list over at Time Magazine

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Frankfurt Book Fair

The ongoing Frankfurt Book Fair has generated quite a bit of media attention in India due to India theme adopted by the fair. The German media has also joined the party by going for a Hindi masthead. Taz, a German newspaper ( has published a Hindi masthead in its issue dated 4th October.

This is the probably the first time I’m coming across a situation where a newspaper has tweaked it’s masthead to suit a particular occasion

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